Ed Davidson, is the founder and president of eLife~SYSTEMS®. As the manager of and visionary for eLife Systems LLC, he brings many years of entrepreneurial experience in creating and managing a number of businesses. He is a graduate of the College of Arts and Media at the University of Colorado at Denver, having achieved a B.S. in Music, with an emphasis in the Recording Arts and Audio Engineering. He is a member of AES, the Audio Engineering Society.
He views this current endeavor as an outgrowth of another business he founded called AuroVisio Multimedia, which is involved in multimedia production, including audio / video recording, photography and graphic design.
It is through an immersion in the production of various forms of digital media, along with the requisite understanding of today's high tech tools used in the production, storage, and delivery of that media, that he perceived the need for a new type of digital media storage and delivery solution. He imagined a solution that would simplify the lives of the users of such media, who are typically confused and overwhelmed by all the usual high tech devices out there.
After years of ups and downs on the product development front, recent technological advancements have suddenly propelled his dream into a more viable and reliable solution for people whose pain point was frustration in finding an easy, self-contained way to search, access, and enjoy all their existing media, plus discover new entertainment choices - all experienced in stunning visual and sonic perfection - whenever, wherever and with whomever they want.